Category Management

Shopper insights offer a holistic view of purchasing behavior across brands, retailers, and channels. This comprehensive perspective uncovers growth opportunities and enables our clients to implement shopper-centric category management strategies.

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60 years

of knowledge and expertise

16

European markets

Unlock

growth opportunities within your category

Three shoppers - 2 women and one man, considering individual items in their hands for purcase. Red liquid, bottle of wine, beauty products.

Unmatched data and methodology, driven by experts.

We deliver the highest standards in data quality and methodology, ensuring reliable insights you can trust. Our team of specialists in category management and shopper insights empowers you to make smarter, data-driven decisions with confidence.

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Tailored solutions for category growth

We begin with your key business questions (KBQs) and identify the best-fit solution to provide precise answers. Our approach ensures actionable insights that help you unlock growth opportunities within your category.

Data-driven growth opportunities: get clear, actionable insights rooted in reliable data to confidently drive category growth.

Elevate category management for success with shopper insights. Stay ahead of the competition with a shopper-centric approach to category management. Read the full article here.

"Working with YouGov feels like a genuine partnership. Our YouGov team takes ownership in the success of our product launches, sharing excitement when they see our new products go live. They go above and beyond by providing valuable customer insights that help us optimize our product launches."

Willeke Brokking, CMI Lead Home Care, Unilever

Read the case study