YouGov launches SimIT Web, an advanced shopper analytics platform set to transform Category Management
Deeper shopper understanding: YouGov’s SimIT Web helps brands predict, engage, and grow
28 April 2025
YouGov, a leader in shopper intelligence, is proud to announce the release of its new cutting-edge product, SimIT Web. This advanced tool is based on unique consumer metrics and will be the go-to solution for category managers, offering a significant upgrade on past tools. Based on proprietary YouGov Shopper data, it is designed to serve as a core foundation for shopper insights, providing strategic recommendations on enhanced category performance.
SimIT Web goes beyond unlocking growth opportunities by providing clear, actionable insights to effectively optimise the potential of categories and brands. It offers FMCG retailers and manufacturers access to shopper insights across 16 European markets, analysing more than 21 million purchase behaviours which are structured around 100+ KPIs. It delivers objective analyses that pinpoint the most promising opportunities for category and brand growth.
Accessible through an online platform available 24/7, SimIT Web provides detailed socio-demographic segmentations for a comprehensive understanding of consumer behavior. With a host of fresh features, the platform’s advanced data visualisation capabilities and reporting functions enhance user experience, enabling faster, data-driven assessments and decision-making.
SimIT Web fosters a collaborative approach and improves team efficiency by delivering valuable data to category managers, analysts, brand managers, and decision makers alongside in-depth analysis and clear, actionable recommendations. It allows analysts to seamlessly identify shopper trends and competitive benchmarks, while also empowering category managers to seize growth opportunities that reinforce brand positioning. This enables decision-makers to convert insights into actionable business strategies.
Stefan Schemann, Product Director at YouGov: "We are proud to introduce SimIT Web, an advanced platform that transforms shopper insights into powerful, actionable strategies. This tool empowers brands to connect with consumers and drive unprecedented growth."
Additionally, SimIT Web will feature an AI-powered chatbot – available in the coming months – that offers in-app support to assist users in real-time throughout their journey.
SimIT Web is powered by Circana’s Liquid Data® technology platform.